Social media marketing is a course that provides an in-depth understanding of the principles and practices involved in using social media platforms to market and promote products and services. The course is typically offered at the undergraduate and graduate level in marketing, advertising, and communication programs at universities and colleges.

The course covers a wide range of topics, including social media strategy and planning, social media platforms and features, social media advertising, social media analytics, and social media crisis management. Students will learn how to develop and implement effective social media marketing strategies that engage target audiences, build brand awareness, and drive business results.