Marketing automation is a course that provides an in-depth understanding of the principles and practices involved in automating marketing tasks and workflows. The course is typically offered at the undergraduate and graduate level in marketing, information technology, and business programs at universities and colleges.

The course covers a wide range of topics, including marketing automation platforms, lead generation and nurturing, email marketing automation, social media automation, and analytics and reporting. Students will learn how to leverage marketing automation tools and technologies to improve marketing efficiency and effectiveness, generate and nurture leads, and achieve business goals.