Client Relationship Management (CRM)
Client Relationship Management is a course that provides an in-depth understanding of the principles and practices involved in building and maintaining strong relationships with clients. The course is typically offered at the undergraduate and graduate level in marketing, sales, and business programs at universities and colleges.
The course covers a wide range of topics, including customer relationship management (CRM) systems, client acquisition and retention, client communication and engagement, client satisfaction and loyalty, and client feedback and support. Students will learn how to design and implement effective client relationship management strategies that generate long-term business value and competitive advantage.
Introduction: What is a CRM?