Brand management is a course that provides an in-depth understanding of the principles and practices involved in building and managing successful brands. The course is typically offered at the undergraduate and graduate level in marketing, advertising, and business programs at universities and colleges.

The course covers a wide range of topics, including brand identity and positioning, brand equity and value, brand architecture, brand extensions, brand personality, and brand communication. Students will learn how to develop and implement effective brand strategies that align with business objectives and resonate with target audiences.