Content marketing is a course that provides an in-depth understanding of the principles and practices involved in creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The course is typically offered at the undergraduate and graduate level in marketing, advertising, and communication programs at universities and colleges.

The course covers a wide range of topics, including content strategy and planning, content creation and curation, content distribution and promotion, and content performance and measurement. Students will learn how to develop and implement content marketing strategies that align with business objectives, engage target audiences, and drive business results.