Marketing the WiserWay™

With more than 20 years of experience in marketing, business strategy, and communications, Erika has worked across corporate organizations, small businesses, nonprofits, and ministries. She is the founder of WiserWay Media, a marketing consultancy focused on a space she knows especially well: where marketing strategy, AI, and automation meet the very real day-to-day work of running a church, nonprofit, or mission-driven organization.

For Erika, that work is not theoretical. She has spent years inside organizations actually building the systems, managing the teams, creating the campaigns, and figuring out how to turn big ideas into something that works in the real world.

Most recently, Erika served as Director of Marketing for World Changers Church International, a nationally recognized faith-based organization in Atlanta. In that role, she directed organization-wide marketing and communications, led two departments, and managed an annual marketing budget of more than $1 million supporting ministry programs, events, products, and giving initiatives.

She also designed and implemented digital funnels, email campaigns, and launch strategies that generated nearly $650,000 in online and store revenue during their first year. Beyond marketing performance, Erika worked closely with senior leadership as an executive communications and storytelling partner, helping shape speeches, key messages, campaigns, and organizational narratives centered on resilience, healing, faith, and community impact.

Before relocating to Atlanta, Erika spent six years as Marketing & Media Director for Bayview Church, one of San Diego’s most active and well-known community institutions. While there, she led a complete rebrand of the organization, including its website, mobile app, and marketing collateral. She developed Bayview’s first comprehensive integrated marketing plan and built its first dedicated marketing and media production team.

Erika’s experience also extends deeply into entrepreneurship and small-business development. As a Business Advisor with the Small Business Development Center, an SBA-supported program, she worked directly with more than 400 entrepreneurs and business owners. Over more than 5,000 hours of strategic advising, she helped clients strengthen their marketing, grow revenue, pursue government contracts, and build stronger businesses. Her clients generated more than $4.5 million in revenue, and Erika delivered more than 750 hours of business and marketing training along the way.

During that time, she also taught a quarterly business marketing course at San Diego City College and served as business liaison for the Logan Heights Community Development Center.

Before moving fully into consulting, ministry, and nonprofit leadership, Erika built her marketing career in industries ranging from civil engineering and commercial construction to renewable energy and healthcare. At Swinerton Builders and Simon Wong Engineering, she worked alongside engineers, estimators, and business development teams on major construction and solar pursuits.

Teaching has always been a natural extension of Erika’s work. She has trained entrepreneurs, nonprofit leaders, professionals, and organizations across the country.

She has also continued supporting entrepreneurs through organizations such as ConnectAll @ the Jacobs Center and Accessity, formerly Accion, helping business owners better understand marketing, growth, and the systems behind sustainable businesses.

Erika’s commitment to impact has never stopped at her professional work.

But Erika’s work ultimately comes down to something much simpler than a list of marketing skills.

She believes good marketing should help an organization do its mission better. That means creating systems that make it easier to follow up with people, communicate consistently, understand what is working, develop stronger relationships, and turn attention into meaningful engagement. It means using AI to support people rather than simply adding another piece of technology to an already overwhelmed team. And it means building something leaders and their teams can actually maintain after the consultant leaves.

Whether she is advising a pastor, training entrepreneurs, building a marketing strategy, teaching a workshop, or speaking to a conference audience, Erika brings together enterprise-level marketing experience, hands-on ministry leadership, business strategy, and a practical teaching style designed to make complicated ideas easier to use.

Her goal is simple: help good organizations grow predictably so they can spend more of their energy doing the work they were created to do.