WiserWay
MARKETING THE
ENTREPRENEURSHIP IS HARD. DON’T DO IT ALONE.
Let’s Partner to Develop a Comprehensive Foundation for Startup Success
From Setup to Sales to Scalability
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Marketing Growth Solutions
With our marketing expertise and a wealth of resources and researched-based strategies, we have developed a comprehensive marketing program that addresses your immediate marketing requirements and ensures long-term success for your new business.


Profit
Marketing Coach?
Few Reasons Why Successful Entrepreneurs Partner with Marketing Coaches
Marketing Disciplines We Will Work On
Our goal is to partner with you to create a cohesive and effective marketing plan that maximizes your ROI and helps you achieve your business objectives.
How can marketing help my business stand out in a crowded market?
Marketing can help your business stand out in a crowded market by showing what makes you special, targeting the right people, creating interesting content and messages, building a strong brand identity, and using creative advertising and promotions. This helps people understand what you offer and keeps them coming back, which makes you different from others in your industry.
What role does branding play in marketing, and why is it important?
Branding is critical to marketing because it influences how people perceive your product or service and shapes their decision-making process. While apart of branding involves creating a unique image, it is not just about visual design elements like logos and slogans. It encompasses the entire customer experience. A strong brand makes your business more recognizable and memorable, leading to increased brand awareness, higher customer engagement, and more revenue.
What are some common marketing mistakes to avoid when trying to grow my business?
Here are some common marketing mistakes that businesses should avoid when trying to grow:
- Failing to identify your target audience
- Neglecting to create a clear and consistent brand message
- Not having a comprehensive marketing plan or strategy
- Relying too heavily on a single marketing channel or tactic
- Failing to track and analyze marketing performance and adjust accordingly
- Overlooking the importance of building relationships with customers and focusing too heavily on sales
- Neglecting to keep up with industry trends and changes in customer behavior
- Failing to optimize for mobile and digital platforms
- Ignoring the power of social media and online reviews
- Neglecting to focus on the customer experience and delivering value.
By avoiding these common marketing mistakes, businesses can maximize their marketing efforts, attract new customers, and grow their business more effectively.
How can marketing help me reach and connect with my target audience?
Overall, the key to success in reaching and connecting with your target audience through marketing is to understand their needs, preferences, and motivations, and to tailor your approach accordingly. With the right strategy and execution, marketing can help you build a loyal and engaged customer base that supports your business for the long term. There are many different marketing channels and strategies that can help you reach your target audience, from social media advertising and email marketing to influencer partnerships and content marketing. The key is to choose the channels that are most relevant and effective for your audience, and to tailor your message and approach to their unique needs and preferences.
What are some effective marketing tactics and channels that I can use to promote my business?
There are numerous marketing tactics and channels that you can use to promote your business, and the right approach will depend on your specific business goals, target audience, and industry. Some effective marketing tactics and channels include social media marketing, content marketing, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, influencer marketing, and events and trade shows.
Solutions to Grow Your Marketing
As your sales increase, more clients are attracted to your business, and your brand becomes known worldwide. However, your success depends on the solid backend structure we’ve built, which boosts your productivity and profitability. This forms the foundation for your accomplishments.
Result
The People Have Spoken
Erika has been an essential asset to our organization by being one of only two people in our region offering marketing consulting to our small business owners and maybe the only one with experience and a high degree of knowledge in web and mobile. She has done training workshops for our clients and has become a liaison for one of our partnering district organizations. I feel very blessed to have her apart of our team!
Carla Holland
Small Business Development CenterDenea Ramos
ConnectAll @ Jacob's CenterIn my 20+ years of ministry, I had come to dread the gap between God giving me a vision and seeing that vision become a reality. When God sent Erika to Bayview, He sent someone who could hear my heart and seemingly read my mind. Having her apart of the team has allowed us to move from vision to victory because of Erika's tenacity, professionalism and production.
Dr. Terry Brooks
Bayview Church of San DiegoErika consistently provides excellent service in design, printing and strategy for our church's marketing goals. She is our first and only choice!
Pastor Adrian S. Taylor
The Springhill ChurchWorking with Erika has been a tremendous help for sermon preparation and distribution. My members have shown great reviews towards it!